In alternative lending, the platform you operate on determines how fast you can grow. For Luca (formerly Upfunding Capital), a financial services provider built by Latin American founders for Latino-owned businesses in the United States, a rigid system with no pipeline visibility and no room for customization had become the ceiling on what the team could build.
Cloudsquare announces that Luca has grown application processing volume by 3-4X, cut processing time to as little as one-third of what it previously required, and now delivers offers to broker partners in under two hours, all after implementing Cloudsquare’s Salesforce-native lending platform. This is what operational infrastructure built for alternative lending is designed to deliver.
“We needed a much more flexible platform… the one we had before didn’t allow us to customize our processes.” Juan Alvarez, Head of Operations, Luca
A platform built to match a specific mission
Luca’s founders bring over 15 years of experience in international finance markets, and built the company’s operations from inside the community it serves rather than around it.
As the company grew, its existing platform could not keep pace. Workflows could not be customized. There was no visibility across the lead-to-application lifecycle. Critical processes like payment debits required manual verification. The team needed a platform that could actually keep up with the mission it was built to serve.
Full pipeline control, from first lead to funded deal
With Cloudsquare, Luca replaced a rigid system with a platform built around how the team actually operates. Complete visibility across the lead-to-application lifecycle replaced guesswork. Configurable workflows replaced workarounds. Automated payment processing replaced manual checks, backed by Salesforce infrastructure the team could trust.
The impact extended to business owners as well. Business owners got clearer answers, faster decisions, and consistent Spanish-language service at every stage of the funding process.
“Cloudsquare gave us exactly what we were looking for in a lending platform: flexibility across every module and the reliability to trust that our automated processes will run every day as expected.” – Juan Alvarez, Head of Operations, Luca
Scaling volume without adding complexity
The team can now process four times the volume of applications in one-third of the time, without increasing operational overhead. Manual verification of payment debits has been fully eliminated.
For Luca’s broker partners, the impact has been equally significant. Knowing that any lead they send will return with an offer in under two hours gives them the confidence to keep clients moving and the predictability to grow their own pipeline alongside Luca’s.
For Luca, Cloudsquare has become the operational foundation the business was always ready to build on, one that lets the mission scale as fast as the volume does.
“We’ve been able to process three to four times the amount of applications… in half or one-third of the time. We haven’t even checked once if debits were processed correctly… because we know it will be done.” – Juan Alvarez, Head of Operations, Luca
About Luca
Luca (formerly Upfunding Capital) is a financial services provider built by Latin American founders with over 15 years of experience in finance across international markets. The company designs financing from inside the community it serves, not for it: Latino-owned businesses in the United States who have been misread by traditional underwriting models, not just underserved by them. Every client is served in Spanish, by a team that understands the cultural and operational context of how these businesses actually run.
About Cloudsquare
Cloudsquare is the AI-Powered Lending Platform helping brokers and lenders fund more deals. The end-to-end platform gives lending organizations the tools to streamline operations, unlock insights, and scale with a flexible, enterprise-grade solution built for the full loan lifecycle, from origination through servicing. Cloudsquare has been named to the Inc. 5000 list of America’s fastest-growing companies and is consistently rated a top platform on G2, Clutch, and Manifest.
